# Website Design Concepts

Three distinct design directions for your website redesign

Design 1: Coastal Comfort
Evolve the existing brand by enhancing its strengths with contemporary design principles. This approach aims to create a professional, polished, yet approachable and familiar web presence that resonates with both loyal customers and new visitors.
Primary
Secondary
Accent
Background
Visual Direction
Clean, airy, and organized, with an emphasis on high-quality food photography. The design uses a refined coastal color palette and a balance of modern sans-serif and traditional serif fonts to feel both current and timeless.
Target Emotion
Welcoming, trustworthy, relaxed, and high-quality.
Typography
Headings: Poppins
Body: Lora
Key Features
Header: Clean & Floating
Buttons: Solid fill
Cards: Clean with drop shadow
Design 2: Bayou Neon
A bold, energetic transformation that positions the brand as a trendy, vibrant, and modern destination. This design leverages cutting-edge trends to create a high-impact, memorable experience that is optimized for social media appeal and a younger demographic.
Primary
Secondary
Accent
Background
Visual Direction
Dark, moody, and electric. The design is characterized by high-contrast neon colors, dynamic gradients, glassmorphism, and asymmetrical layouts to create a sense of energy and excitement.
Target Emotion
Exciting, vibrant, trendy, and bold.
Typography
Headings: Bebas Neue
Body: Inter
Key Features
Header: Glassmorphic
Buttons: Gradient fill
Cards: Glassmorphic
Design 3: The Gilded Oyster
An alternative vision that re-positions the brand as a sophisticated, upscale, and artisanal dining experience. This design eschews casual trends in favor of timeless elegance, focusing on minimalism, luxurious details, and an editorial feel.
Primary
Secondary
Accent
Background
Visual Direction
Minimalist, luxurious, and typographic. The design uses a dark, desaturated color palette with a striking metallic accent. Generous white space, elegant serif typography, and art-directed photography create a refined, high-end atmosphere.
Target Emotion
Sophisticated, exclusive, elegant, and artisanal.
Typography
Headings: Playfair Display
Body: Work Sans
Key Features
Header: Minimalist
Buttons: Text-only with animated underline
Cards: No cards; integrated into layout

## Design Strategy Brief

Overall Strategy
To provide three distinct, high-impact design directions that address different strategic goals. The strategy offers a choice between a safe 'Evolution' that enhances the current brand, a trendy 'Transformation' to capture a new market, and a sophisticated 'Alternative' to elevate the brand's positioning entirely.
Target Audience Analysis
1. **Coastal Comfort:** Targets existing customers and new local families by offering a familiar but improved, trustworthy, and highly usable experience. 2. **Bayou Neon:** Aims for a younger, trend-conscious demographic (21-35) that is active on social media and seeks vibrant, shareable experiences. 3. **The Gilded Oyster:** Focuses on a discerning, affluent audience seeking upscale dining, special occasions, and an artisanal culinary experience.
Competitive Differentiation
Each design offers a unique competitive angle. 'Coastal Comfort' competes on being the most polished and user-friendly version of a classic coastal restaurant. 'Bayou Neon' competes on energy and visual novelty, standing out in a sea of traditional competitors. 'The Gilded Oyster' differentiates by creating a new, premium market category for the brand, competing with fine dining establishments rather than casual eateries.
Recommended Design
Coastal Comfort